I'm Your Secret Weapon.

Public speaking coaching to help you nail your next pitch or speech.

Simplify your message, connect with your audience, and persuade them to take action.

Your Ability to present ideas EFFECTIVELY

Determines The Opportunities You Attract

Whether you are an employee, freelancer or a business owner, it doesn't matter if you have the best idea in the world, if you can't get others excited about it, that will be the end of it.

If you struggle to deliver memorable presentations that connect, create interest, and inspire your audience to take action, then you are limiting your opportunities to succeed.

You can improve your value by 50 percent just by learning communication skills--public speaking.

Warren Buffet

A Confused Audience Doesn't Take Action

It's a fact that people can't buy a product if they don't understand how it helps them, what it does, or how to use it. Well, it turns out that it's the same case with public speaking.

If your audience is confused by your message, you will fail to communicate the value of your idea, product, strategy, stopping them from taking any action.

I've uncovered a new system to creating Unique presentations

That Connects You With Your Audience And Inspires Them To Take Action

Hi, I’m Juan Guerra and over the last 6 years I’ve been hosting and delivering events and workshops organizers and professionals wanting to create and deliver unique experiences to their audiences.

And while you may have seen me on the stage, there are a lot of elements coming together beyond the final message that gets delivered.

And to think that this whole thing started because I couldn’t speak in public... 

Back in October 2011, I delivered a presentation that completely changed my life..

Or better said, tried to deliver...

There were just 11 people in that room, but the anxiety overcame my body and mind to the point of almost passing out.

Luckily, I had asked a friend to go with me for moral support. She jumped in, finished the presentation for me, and as I walked out of that room I made the decision that is bringing us together right now in 2020.

On that day, I promised myself never to go through that experience again in my life. So from that moment on, every time there was a chance to speak in public, I would take it.

What a painful process...

But guess what? Little by little, my presentations improved and people began to notice.

Next thing I know, I'm delivering talks, workshops, and hosting conferences in different countries.

Putting me in front of thousands of people, completely changing my life and theirs.

But this wasn’t the reason I fell in love with speaking in public.

At the end of one of my presentations, a girl approached me and began sharing her story.

She told me that through my talk, she was able to see things differently and realize a solution to a problem she had been dealing with for a while.

And so she wanted to say thank me for sharing.

That was the moment that did it for me.

Right there, I understood the power the stage gives you, allowing you to make an impact in somebody else's life.

So... What is thIS secret system

(And How You Can Use It To Transform Your Public Speaking Skills?)

Understanding why people say the things they say has always been fascinating for me, but once the stage became my playground, it all changed.

I began experimenting with the stories I told, and the way I told them, and used the feedback from the audience to improve them as I went along.

So If You Are Looking To Master How You

This coaching session is perfect if you are looking to master the way you...

Simplify Your Message

Eliminate the clutter and confusion in your message stopping your from connecting with your audience.

Get Your Audience Curious

Without their attention, your message will fall on deaf ears. Win them over with these tools designed to get them interested.

Get Your Message Across

Avoid falling in the trap of delivering a great presentation that entertains, but it doesn't get you closer to your goal.

Inspire People To Act

Become the memorable speaker people remember because you helped them overcome a challenge they struggled with.

Great Slides Without Skills

Discover how to plan, develop, and use great slides without any of the technical knowledge or professional graphic design skills.

Overcome Stage Anxiety

Learning to canalize your fear of public speaking is an essential step towards conquering the stage and making an impact.

What Is The SEP System?

The SEP System is the unique methodology I developed after years on the stage. It's the system through which I create and deliver my presentations today; as well as, the system we will use in your coaching program.

By combining Storytelling, Empathy, and Purpose, you are able to develop an exciting presentation that is engaging, memorable, and impactful.

Because together they allow you to be:

  • Incredibly Persuasive By Unleashing The Power Of Storytelling. 
  • Extremely Relevant By Empathizing With Your Audience. 
  • Amazingly Effective By Aligning Your Message To Your Purpose 

And regardless of the culture, country, industry, setting, context, the SEP System guarantees you the results you want.

From Bosnia & Herzegovina to Iran, from technical presentations to startup pitches, from an audience of programers to insurance executives... this system has been used by myself and my students achieving incredible results.

Especially since the majority was like me, terrified of public speaking.

That's Parknshare after winning a competition of 30 startups the first time they ever pitched their business! They ended up in Bloomberg TV Bulgaria!

This is what Peter Ivanov had to say about our session

Juan showed us how to pitch our idea, how to structure our message, how to influence the audience and get their attention. Last but not least, out of 30 teams, we won the competition thanks to his coaching.

Petar Ivanov 


From Coaching SESSIONS To MY Performance ON THE STAGE

What People Are Saying

Juan's strong motivation to help our teams, his profound knowledge in training and state of the art pitches, plus his urge to look for the “Why” behind each idea contributed strongly to the success of the training.

Having 3 out 4 teams proceed to the intrapreneurship program speak volumes of his abilities.

Roman Grochol

DHL Start-up lab

Juan took the time to understand our business and develop a story that was compelling.

I recommend Juan for a private 1:1 session, he takes the time to understand your project, to meet the team and goals.

He cares about your results and has a special talent for public speaking.

Rhina Portillo


Juan helped me to prepare my talk and to connect with my audience on a deeper level with lean and authentic storytelling. Through his tips, I understood that my story is not about me, but about the audience finding themselves in it.

After my talk, several people came to me and told me that they were touched by it, which was really heart-warming for me, giving me the confidence that my talk was structured in a good way.

Sandra Noll

Frames Of Life

It was because of Juan’s amazing storytelling skills, that we could shape and refine our ideas.

Together, we successfully worked on our strategy & story and developed an awesome pitch.

With his pitch deck, we already had great meetings with investors and more will follow soon!

Dimitrios Podromou


Juan is an excellent speaker. His style is entertaining AND highly professional, PLUS his interaction with THE audience IS VERY natural.

His dynamic voice JUST catches your attention and holds it throughout the event.

Jasmina Heniova


Speaking in front of an audience he is mastering the art of storytelling. With his enthusiasm he is able to really connect with the audience and to fill the room with energy.

Furthermore, he is excellent in training people how to structure their perfect pitch. I can totally recommend Juan and am looking forward to further working together with him.

Mariella Mangold


Who Is This Coaching For?

Whether you have an upcoming presentation or simply want to be ready for when the moment comes, if your answer is yes to one of the questions below, then this is for you.

Startup Founders

Do you find yourself pitching your idea either to customers, partners, or investors?

Event Speakers

Have you been invited to deliver a presentation about something you are passionate about?

Managers & Executive

Do you find yourself selling ideas and strategies internally and externally?

How Does A Coaching Look Like?

Each coaching is adapted to your goals and needs based on 3 pillars.


What is the story? Is it aligned with the goals? Is it relevant to the audience? Is it engaging an interesting? Is it memorable and persuasive?


Is it exciting? Is it memorable? Is the speaker overwhelmed by anxiety? Will the audience connect and feel comfortable with the presentation?

Visual Aids

Are they used according? Do they make sense? Do they support the message? Do they confuse? Do they contribute to the story?

We'll start by going over what you have done already (it's ok not to have anything), but don't expect that I will do your presentation for you. This is a coaching, I'm here to professionally support you through it.

We'll focus on the essence of the message, look into the story behind it, the ultimate goal, and from there, work our way backwards.

We'll analyze the audience, and adapt our message to make sure that it not only resonated, but that it persuades to take action.

With all that ready, we move over to the delivery, pushing it to the next level (within your comfort limits, I would never push you to do something you are not comfortable with, the audience would automatically see it)

Finally we move over to the visual aids to select what works best and how to use them to your advantage ensure they don't distract the audience or take away their attention from you.

Getting started is FASTER than you think

As Easy As 1, 2, 3.

Book Your Coaching

Click the button below, complete the payment form and follow the preparation instructions.

Work With Juan

Split in 2 sessions of 90 minutes each, we'll ensure there is working time in between to ensure success.

Amaze Your Audience

Deliver an outstanding presentation that makes an impact in the audience and achieves your goals.

About Me.

Juan is an event moderator, trainer and coach who works with startup founders, freelancers, experts and employees.

Through his workshops and coaching, he helps them get their message across by becoming the inspiring speakers others love to follow.

Public Speaking Coaching

  • Private coaching with Juan
  • 2 sessions of 90 minutes
  • Delivered live through Zoom
  • Audio/video recording
  • Immediate booking
  • 100% Satisfaction Guarantee
  • Private coaching with Juan
  • 1 Session of 60 minutes
  • Delivered live through Zoom
  • Audio/video recording
  • Immediate booking
  • 100% Satisfaction Guarantee
money back


Risk free

Money Back Guarantee

If for any reason at the end of your first session you feel this will not work for you, just let me know and I will give your money back.

nobody tells you this when

You Become An Inspiring Speaker

It took me a years to realize this, but once I did, there was no turning back. Every time you have the chance to speak in public, you are given an opportunity to move one step closer towards your vision.

That is why, as long you continue to hide from the stage, you will give away your chances to succeed to those around you. Because it's those who decide to jump in front of others, it's those that get into the ring that will be approached with the offers and opportunities.

While the rest just continues to wonder around believing they don't have what it takes, so all they can do is watch...


For Whom Is The Public Speaking Coaching?

If you've never delivered a presentation before then this coaching is not for you.

If you have delivered presentations in the past and would like professional help to improve your skills? Or if you are about to start a new position that requires you to deliver more presentations? Or if you want to use the stage to promote an idea, product, or business?

Then this is for you.

In other words, there has to be a way for you to relate your past or upcoming experience with the content.

Will I learn To Overcome My Fear Of Public Speaking Through This Coaching?

It depends on your biggest need, if it's anxiety then we will adapt the coaching to focus on it.

Just keep in mind that the best way to overcome public speaking anxiety is by standing in front of others over and over.

How Do I Book My Public Speaking Coaching?

You can claim your spot by clicking >> HERE

What Kind Of Payment Methods Can I use?

You can pay with any Visa or Mastercard credit card or debit card by clicking >> HERE

If you need a company invoice, just let us know during your first session.

How Does The 100% Satisfaction Guarantee Work?

If by any chance, you feel the coaching will not work for you, just tell me at the end of your first session and I'll give you 100% of your money back, and you even get to keep the bonus!

What Is The Workload I Can Expect From The Program?

2 calls with Juan of 90 minutes each, plus the time it takes you to complete the tasks.

There is a preparation task and then a task after each session.

Everything combined should not be more than 7 hours.