Why Is Hard To Find Who Your Dream Customer Is

Boyana // May 16  


  • Why is hard to find who your dream customer is
  • 5 Questions to figure out who they are
  • Common pitfall to avoid when defining your dream customer
  • Introducing the Global Hustle

The one thing I was told to do succeed in business…

“Find a group of people you like hanging out with and help them solve a problem”

Since then, I’ve been obsessed with figuring this out.

And although I’ve gotten some traction, I never felt on target.

Until now… after some, very short, 7 years later…


It took so long because I was just trying to make a living.

I was trying to solve MY problem first.

This makes sense, but this made me act from a place of scarcity and desperation.

Driving me to ask the wrong questions.

Instead of asking, who can I help and then how?

I was asking, what skills do I have that I can sell? and who may need them?

I was putting the cart in front of the horse without knowing it.

No wonder I was so obsessed with trying to figure out who my customer is.

So recently, I decided to do something different.


For me a dream customer, it’s not the client that pays a lot and agrees with everything I say.

But the one who when we work together it becomes rewarding for both sides.

Working with them, not only allows me to deliver crazy results but also challenges me to grow personally and professionally.

These are people that help you bring the best of you.

So this time, I decided to step aside and ask these 5 questions:

  1. What’s a group of people I love hanging out with?
  2. If I were to spend the next 5 years with them, would I still like them?
  3. Do I know them well enough to understand their challenges, aspirations, desires, and fears?
  4. What’s a challenge they tend to have?
  5. Can I help them with it?

The result was amazing.

The alignment I felt personally, and the speed things started moving is something I haven’t experienced in a long time.

What’s crazy about the whole thing is that in the end, my dream customer is me from a couple of years ago.

Meaning other people who are in a similar situation I used to be in about 3 years ago.


If I would have waited to figure out who my dream customer is so I could get started, nothing would have happened.

The only reason I managed to figure out who I want to work with over the next 5 years, is because I started.

Not only is impossible, but it’s actually better not to have everything figured out as you start. Because everything you have planned in advance was done with limited vision.

There is no way you could know the opportunities that would show up 6 months down the road.

So get started, and constantly ask yourself, are these the people I want to hang out with for the next 5 years?

Are they in a similar situation I was about 3 years ago?

If the answer is no, it’s ok, continue moving forward. It will come.

But above all, start.


This newsletter started by focusing on Agency Owners looking to scale their business. While the goal is the same, we are shifting focus to better serve the person we can help most.

That’s why we are rebranding to The Global Hustle. A newsletter focused on expat entrepreneurs hustling to grow a b2b service business while living in a different country.

While they encounter similar challenges as agency owners, expat entrepreneurs start in a very different place.

With a lack of support on how to go from a 1-person business to having their team deliver the service for them, many get frustrated and close down.

That’s where we come in.

I hope you come with us and we help you realize your vision.

PS: Do you know an Expat Entrepreneur hustling to grow a business while living in another country?

You can share this blog post with them.

Whenever you are ready, here are 3 ways I can help you transition out of service delivery:

  1. Subscribe To The Beyond Freelancing Newsletter. Get 5 minute emails focused on helping marketing freelancers get their time back, stop trading time for money by transitioning out of service delivery, and get on the path to growing a scalable business. Sign up for free updates Click Here.
  2. Watch The From Freelancer To Business Owner Training. This free training will show you the counterintuitive approach that allows you to transition out of delivery, get your time back, and scale your business without having to sell courses or become an agency. To save your spot on this free training Click Here.
  3. Work With Juan And His Team. Accelerate your transition into business ownership, have the peace of mind that comes from knowing you are doing it right, get the support, the accountability, and the community to ensure your success. Book a call to see if the program is right for you Learn More.

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